Tara Lester's quote

October 19, 2022

The Olive Oil Dispensary Receives $2,500 Digital Transformation Grant

Based in Aldershot, The Olive Oil Dispensary is home to over 60 Extra Virgin Olive Oils and Balsamic Vinegars, sourced from around the world. Their customers are passionate about good quality food, have a community-oriented focus, and enjoy supporting local shops. 

With recent shifts in consumer behaviour to online shopping avenues, The Olive Oil Dispensary recognized the need to reach their shoppers through digital methods and applied for a $2,500 Digital Transformation Grant from Digital Main Street. Their successful application now allows The Olive Oil Dispensary to develop and improve their digital marketing strategies. 

Tara Lester, owner of The Olive Oil Dispensary, shared that she applied to improve her business’ presence on various social channels. Once awarded the funding, it has allowed her to expand her business’ brand awareness on social media platforms, and “increase [her] sales though a more complete and unified social presence”.  

When asked for advice to share with other small business owners, Tara reminds others to reach out to other small businesses in your area and to take advantage of all the help that is available to small businesses. For other local businesses looking for assistance, both the Digital Main Street and My Main Street programs are facilitated by Burlington Economic Development to support main street businesses. More information on these programs is available here. 

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